Smarts Outdoors Expands Reach with Strategic Investment in Frisk Radio

Smart Outdoor Media Ltd, a frontrunner in the digital Out-of-Home (OOH) advertising sector, proudly announces its acquisition of a stake in Frisk Radio Ltd., a fast-growing commercial radio station in the North East.

This partnership heralds a new era of collaboration, poised to revolutionise the advertising landscape and offer unprecedented opportunities for brands to engage with their target audiences.

Breaking through to new North East audiences

Frisk Radio Ltd., renowned for its energetic mix of dance and pop music, stands to benefit significantly from this alliance.

By leveraging Smart Outdoor Media Ltd's extensive network of over 350 digital billboard screens, Frisk Radio gains access to a vast platform to amplify its reach and connect with new listeners in new and innovative ways.

Frisk’s Radio’s Director, Stuart Landreth said:

“We’ve spent 2 years building the Frisk brand. Our existing listeners love the product, but our biggest challenge has been breaking through to new audiences. Having access to Smart Media’s screen network will put our name in front of tens of thousands of adults every single day, on key commuter routes around the region.”

Offering Multi-channel opportunities

Founded in 2019, Smart Outdoor Media Ltd is at the forefront of digital OOH advertising. With a diverse portfolio of advertising screens in prominent locations including the Tyne Tunnel, and Sunderland’s Keel Square, Smart Media continues to set the standard for impactful advertising in the North East.

CEO of Smart Outdoor Media Ltd, Mark Catterall said:

“Frisk’s team demonstrated an incredibly efficient, and scalable approach to radio broadcasting and station management. This acquisition will allow Smart Outdoor Media to evolve into a multi-channel agency, capable of delivering campaigns with both audio and visual elements, and maximizing ROI for advertisers.”

As Smart Outdoor Media Ltd and Frisk Radio Ltd. embark on this exciting journey of collaboration, both entities remain committed to delivering excellence and driving success for advertisers and audiences alike.

Notes for Editors

About Frisk Radio Ltd.

Frisk Radio Ltd. is a commercial radio station targeting a 25-45 demographic in the North East with a dynamic mix of dance and pop music. Broadcasting on SS-DAB since December 2022, Frisk Radio developed its own cloud-based systems for streamlined playout and station management, streamlining efficiency, and minimising operating costs.

About Smart Outdoor Media Ltd.

Smart Outdoor Media Ltd. is a leading provider of digital Out-of-Home advertising solutions, renowned for its innovative technology and extensive network of media assets in key locations. Smart Outdoor Media specialises in delivering highly targeted and effective campaigns that resonate with modern audiences, setting the standard for impactful advertising in the digital age.